If you are going to be successful running Yahoo! Search Marketing campaigns for your business, then you must use analytics to measure the performance of various elements of your campaigns. For instance, you need to know which keywords generate the most conversions. This will allow you to allocate your budget to those keywords that generate the highest return on investment.
To turn analytics on:
1. Log into your Yahoo! Search Marketing account.
2. Click the Administration tab.
3. Click the “Analytics” link on the sub-menu.
4. Click the blue “Enable Analytics” button.

















