Posts Tagged ‘Part’

Video Marketing for Newbies Part 1

For more such cool tips, visit: nuttiezine.com Video marketing is the current buzz among marketers. And why not! It is perhaps the only marketing method that neither forces you to spend hours on writing tons of articles or ridiculous amounts of money on pay per click advertising! To top it all, video marketing offers you all the power of Web 2.0 marketing without making you waste hours on social bookmarking or social networking! This is the first part of my “Video Marketing for Newbies” series! In this video I will teach you how to create short, tutorial videos and generate truckloads of traffic from them! More videos on this topic would be uploaded soon. To be notified, please subscribe to my YouTube channel updates or Nuttiezine newsletter!

Google Goggles Demo Part 2 of 2

www.putonyourgoggles.com Part 2 of 2 Amish Shah, Larry Ostrovsky and Matt Trainer show you about our new kick ass tool. It basically shows you your Quality Score before Google even does. Never get slapped again. You can even spy on other peoples Quality Score! Google Goggles is the code name of the application.

Google AdWords Basics Part Three – Negative Keywords

Unless you’re using all exact matches for your keywords (i.e. putting your keywords between square brackets like this [keyword]) you should definitely have negative keywords in your Ad Groups. If you put your keywords between square brackets, you will only get impressions on searches for exactly what’s between those brackets, i.e. if your keyword is [red cars], your ad will not be triggered if someone searches for “cars” or “blue cars”.

Exact matches are great, because you can zero in on exactly what people are looking for. However, if you’re only using exact matches, you may be losing out on a lot of great keywords which you haven’t thought of. As a very simplified example, we can use someone selling cars again. Say your keyword is “car” (minus the quotes), if you’re bidding enough, your ad could trigger any search with the word “car” in it. You may think this is great, because now you’re going to get your ad showing up more often, but this is not at all what you want.

To discuss why, we’ll need to go to http://freekeywords.wordtracker.com/. If you’re doing any sort of advertising that requires keyword research, and you don’t know what wordtracker is, bookmark that page now. Wordtracker gives the most comprehensive collection of search engine data currently available.

Type “car” (without the quotes) into the keyword box and click search. Take a look at the list below, and let’s say you’re selling new cars. If you’re selling new cars, what would be the point in your ad appearing for someone who searches for “used cars” or “car rentals”? There wouldn’t be. Again, sure you might think that this is going to increase the number of impressions your ad gets, but you don’t want a massive amount of useless impressions. If you’re getting a ton of impressions and no one is clicking on your ad, your Click Through Rate (CTR) is going to go down. The worse your CTR, the poorer the quality of your ad, and hence with Google, the more you’re going to have to pay for your keyword. Moreover, if someone searching for used cars does click on your ad for new cars, it’s very unlikely they’re going to buy a new car, and you’re just wasting money on clicks.

As we can see from the WordTracker results, if you’re advertising new cars, there are a lot of irrelevant keywords you don’t want your ad to appear for. In Google AdWords, to prevent your ad from showing for certain keywords, you want to ad that keyword with a “-“ sign in front of it, i.e. for this example you would ad –used, -rental, -insurance, -cool, and so on.

I realized the massive importance of negative keywords when I created an ad promoting an alternative to the Multi Level Marketing (MLM) company Ignite. I wanted my ad to appear for search terms relevant only to Ignite the company. As you can imagine however, there are lots of searches for the word “ignite” which do not have to do with this company. Type “ignite” (minus the brackets) into WordTracker. We get results for searches on whether oxygen ignites, how gunpowder ignites, people having trouble igniting their furnaces, Nike Ignite golf clubs, and so on. If I hadn’t gone through this list and added all of the irrelevant keywords into my list (with – signs), I would have gotten a lot of unwanted impressions, which would have seriously lowered my CTR with Google.

That’s the basic principle of negative keyword research. There won’t be any harm in adding irrelevant terms to your Ad Groups, so do the proper research and improve your CTR.

How To Google Adwords Part #2- A Quick Guide To “Pay Per Click Marketing”

Do you want the fastest and most efficient marketing strategy to work for you or against you? I would have to say I have never found one like Google Adwords, I know their are many ways to market your product or service online but none that will deliver this type of high quality visitor to your website. That is why I created a short series of articles explaining some of the essentials of pay per click advertising.

What Im going to talk about here is making your website “Google Friendly”. If your new to the ppc world you are probably asking yourself what this means, right?

First let me explain a trend that has been taking the internet marketing world by storm…

There are a lot of phony claims and scams being thrown around online and Google wants nothing to do with it, especially when the FTC(Federal Trade Commission)  breathes down their necks about these issues. So Google has been “blacklisting” and “slapping” people websites and will not let them use them in Adwords Advertising.

They have a system for determining that your website is “relevant” to the keywords you are bidding on. If you are bidding on the word “blue suits” they want those results to show up first then results on the word “suits”. This is exactly what makes them such an amazing tool! You get what you search for immediately, without the BS…

And if they don’t think you should be bidding on certain words because they are not relevant, they will either up the price so high you won’t be able to bid or just shut you down all together…neat huh?

So, to battle this we have to make sure you have a website optimized to the keywords you intend to bid on…make sense?

The first step is to make sure that your domain is in-line with the keywords you are bidding on. They do not allow forwarded or masked domains, if your affiliate marketing a product have your own customized domain name for that page. Same goes with your personal pages…

The second step to making your website Google friendly is by adding outbound links. If you know anything about Google you know they are all about content, so having some links from your page is like dessert for them!

Adding outbound link means you have links going to other websites, usually in relation to the keywords you are bidding on. If you are in the home business industry you might have an outbound link going to homebusiness.com.

The third step you need to take is adding inbound links. This means that somewhere in internet land there is a website that has a link to you. Some good places to put them would be article submission sites and social media sites. Like Facebook and Youtube… Placing blog comments with your link is also a great way to get inbound links.

The fourth technique would be to include the keywords you are bidding on in your website. One quick way to know if your site is optimized for a certain keyword is by using Google’s keyword tool and instead of searching for a specific word you choose to search a specific website. Then just put your URL in and it will scan your site to reveal the words your site is most optimized for…

These are some of the basics to getting your site Google Adwords friendly, if you stick with them you will have great success when it comes to actually putting your website up and not getting banned or blacklisted.

Brand New! Make Money From Traffic 37 Part Video Series

Step By Step 37 Video Course takes you through Monetizing Your Website Traffic. Great commissions for affiliates. http://moneytrafficsecrets.com/affiliates.html
Brand New! Make Money From Traffic 37 Part Video Series

Joel Christopher Live! Part I

www.BuildYourList.com http www.MasterListBuilder.com How to be a Master List Builder and TRIPLE your List DOUBLE your Profits in HALF the Time- Part I Learn from the premier leader in list building, Joel Christopher, the MasterListBuilder himself! In this 8-part video series, you’ll learn: – keyword research – target marketing – lisy building – profit building – business building – internet marketing – affiliate marketing – super affiliate marketing – affiliate programs – internet affiliate marketing – search engine optimization – search engine marketing – how to rank in search engines – increase website traffic – online marketing – email marketing – internet marketing strategy – co-registration – ezine advertising – ezine marketing – viral marketing – signature files – lead capture page – squeeze page – autoresponders – headlines – killer headlines – marketing funnel – upsell – cross-sell – downsell – article marketing – how to write articles – pay per click advertising – joint venture marketing

Google AdWords Basics Part Four ? Landing Page Optimization

Google AdWords Basics Part Four – Landing Page Optimization

When using Google AdWords, your landing page should always be highly relevant to the ad you’re placing. The higher the relevancy of your ad, the better the price of your CPC per keyword. That’s just how Google does business. Don’t try to fool customers by sending them to some page you think they’ll like better (or for whatever other reason you might have to do so); in the end you’ll just be sabotaging yourself. Google knows how relevant your ads are by how much time someone who clicks on your ad stays on your landing page, as well as how many times the searched keyword appears on your landing page. There are other factors in the Google relevancy equation, however, the entire formula isn’t revealed by Google.

Landing Page Optimization is equally as important as ad optimization in Google AdWords. If someone clicks on your ad and find themselves on a page which is not directly related to the ad they clicked on, the chances are that you’ve just wasted the money you spent on that click. Maybe your ads have a great CTR, but if your cost per conversion is horrible your CTR doesn’t mean anything. Say you’re advertising a Harry Potter book; don’t link the clicker to the bookstore homepage, link them to the exact page where the Harry Potter book can be bought. If your ad mentions some sort of specific deal, make that deal visible on your landing page.

As mentioned above, your landing pages are just as relevant as the ads they’re linked from; this is why you should also split test landing pages (if you own the domain you’re using to advertise of course). To split-test landing pages, make two identical ads and just change the landing page links (you want the ads to be identical because otherwise you won’t know what the discrepancy in cost per conversion is due to). If you don’t know anything about “web -copywriting” and you have access to the source code of your capture page, you should definitely read a web-copywriting book. Testing your own ideas and layouts of landing pages can also be great, but knowing what really sparks interest in the human mind could save you a lot of money.

How To Google Adwords Part #3- A Quick Guide To “Pay Per Click Marketing”

This part #3 of the “how to Google Adwords” series. In the last 2 you should have learned the basics. Now we get to do the fun part! Here is what we are going to cover…

Signing up for adwords Preparing Your Keywords Preparing Your Adgroups Writing Ads That Work

Pretty simple right? Yeah I can hear it now…”sounds to complicated, I don’t have a technical background!”  Your going to have to figure it out, and if you don’t, your never going to make any money as an entrepreneur. So Take Charge!! I will give you the general guidelines but actually implementing them is up to you.

Signing up for Google Adwords is really simple. Go to google.com/adwords, on the right hand side click on “start now”. It’s then going to ask you which addition you would like, pick “standard” and press continue. You will then pick an email and password, if you already have a gmail account pick the option to use that account. It’s good to have all your Google services within one account. Now go ahead and sign in.

It will then ask you “how would you like to pay for this account?” Go ahead and select the currency that you use(USA would be US Dollars). It will then give you a notice that your account has been created. Now just go to your email and click on the confirmation link they sent you.

Now we have to prepare our adgroup and keywords. First thing you do is set-up your “Base Keywords” which will be what you name your Adgroups as well. So consider them your foundation. I use Google Docs to keep track of everything. Its a note and spreadsheet online service, it keeps all your records for you. You can then in-turn use any computer and have access to all your records…AWESOME!!

Use the spreadsheet feature, I would start with 5 Base Keywords and keep them very short, a good example would be “make money” or “home business”. Put them across the top of your document. Now you are going to get additional keywords that include your “base keywords” in them. Exp: “make money online fast” or “home business online opportunity”. Notice how they both have the base keywords in them? Add 5 additional keywords to you base keywords list.

Use the Google Keyword Tool or Free Wordtracker, these are the tools to help you find your long tailed keywords(Google These Tools If You Aren’t Familiar With Them). The longer the keyword the more serious the prospect. Someone looking for “home business” is less serious than someone searching for “online home based business opportunity”…Specificity Is Important!

Now lets add them to your Google Adwords Account…

You have different of ways to enter them: Broad Match, which is just the word itself. This means that when someone searches on Google you will show up for any of the words in your keyword. Its not ideal way to get high quality prospects. So for example if one of your keywords is home business, you will show up for any search that has business or home in it…Hence the name “broad match”…

The other type is phrase matched. This would be a keyword with quotes around it, “home business online” would be one. This mean that whenever someone searches for a keyword that has this exact phrase, your ad will come up. A few keywords your ad would appear with are: “best home business online” or “legitimate home business online opportunity”. Making sense?

The third type is Exact Match. This is when you put brackets around your keywords, [online home business]. Then the only time your ad will show is when people type in this exact keyword. No additional words and in just that order.

Now putting the quotes and brackets into all of your keywords can be time consuming. But not anymore, there is a tool that does it for you, just put in your words and it spits them out with brackets and quotes…Go to mikes-marketing-tools.com/cgi-bin/adwrapper.cgi and play around with it. When it spits them out just copy and paste them onto a text document and name the document according to your base keyword.

Now lets create your first campaign!!

Log onto your account. Pick a country to target, I would stay with the US until you are more advanced. In your ad you are only allowed three lines, so make them count. Learn to write persuasive ad copy, go to an online bookstore and buy books on writing sales copy, you will need it for almost everything you do online.

We will use the keyword home business for our example. In your headline make sure you put your base keyword, Google will make it bold when it shows up on searches.(When Your More Advanced You Will Know Of Other Ways Then Putting The Keyword In Your Headline To Get Attention)

Your headline might read: Lucrative Home Business

Then you have the second line which is your first description, which should be a benefit of some type your offering to the person searching. “Learn To Market Online Fast” Could be considered a benefit to people looking at your add.

In your third line which is your second description you will add a feature that describes what you are advertising. In this example it could be, “Step-By-Step Instructions”… The last step is to add your URL. Make sure to make it pretty and even. You can either add the www or take it away. I like not having it. I also add my base keyword sometimes to the end of the URL so it gets more bold in my add…

Here is how our add would look like:

Lucrative Home Business

Learn To Market Online Fast

Step-By-Step Instructions

UnlimitedEntrepreneur.com/HomeBusiness

Now go ahead and add your keywords at the bottom. Just copy and paste them from your text document . Set your daily budget high enough but low enough that it won’t break you. Now bid for your clicks, bid high at the beginning so more people are clicking on your add. And in-turn Google will reward you and cut your prices or you can cut them yourself. Now just press continue to get it posted.

There is a lot more to Google Adwords but these are enough to get you started. I recommend, if you are serious about this advertising method, that you read everyday for the next week on how you can improve your skills with Adwords. I personally have spent thousands of dollars and hours figuring out this advertising method, so if you feel overwhelmed or maybe even scared its a good thing, I was too at one time. The most important thing as an entrepreneur you can do is just dive in with a positive attitude and keep learning everyday.

If you have any questions you can email me directly or post a comment down below and I will try my best to answer what I can.

Surviving the Economy With Affiliate Marketing ? Part II

Better than extras and free gifts, is additional help to use the product that is being sold. You can offer a telephone training seminar at no cost for those who buy the product.

Try and persuade the product-owner to speak on the teleseminar, or maybe interview him over the phone for your customers. People really like teleseminars because they feel more involved with the product, you and the product producer.

What usually happens when an affiliate marketer goes to Clickbank or Commission Junction and signs up as an affiliate marketer for a particular product? The first thing she does is usually place a link for the product on his website and send out a marketing email to her list with the same hoplink in it, talking about the value and benefits of the product, asking the potential customer to please ‘click here’ and go and take a look for themselves.

She will then, probably sit back, cross her fingers, and hope to make a few sales.

If this average affiliate marketer happens to get lucky and be included in the launch of a new product, she will do pretty much the same thing. She notifies her list of the upcoming launch (the average affiliate marketer usually only sends one preparatory email) and then he sends out the marketing email at the actual product launch.

She will no doubt make a few sales…very few. Of course, she won’t be working very hard either and maybe she is happy being an average affiliate marketer. There is a problem, however, with being average. Average is a very crowded place, and average won’t make you much money.

Why would anybody want to settle for average? Average means ‘common or ordinary…nothing special’? If you are not happy with being an average affiliate marketer, then you need to do what is required to become an EXTRAORDINARY affiliate marketer.

Being an extraordinary affiliate marketer means being unique.

Being unique is a quality that sets one apart from all of others. If you want to be better than just average, and you SHOULD want to be better, you will need to develop some uniqueness in your marketing techniques AND your personal image, that will set you above the average affiliate.

Average affiliate marketers don’t understand the idea that in order to sell a lot of each product, their offer needs to be more valuable than the offers that their competitors are making. Most affiliate marketers won’t offer any incentives to their lists for buying a specific product from them, rather than buying the same product from someone else.

Some affiliate marketers will offer some bonuses as incentives, but they will be quite ordinary things that aren’t of much value, or are actually unrelated to the product that is being promoted.

The extraordinary affiliate marketer will offer bonus incentives that are BETTER than anything that is being offered by any other marketer and ones that are directly related to the product that is being promoted. The bonuses can actually sometimes be as good as (or even better than) the product being promoted, perhaps an older product that still has value in the current market.

The whole idea of offering better incentives to customers is just common sense. If you can get 3 products for the price of one, why not get the free bonuses?

Let’s say that there is an E-Book about Email Marketing that you want to promote It’s a great book (you know this because you bought it AND read it!) that has been written by an Email Marketing expert. It is selling for $97 and your commission is going to be $50 per sale. There is a very elaborate launch for the product. Your competitors are offering an additional E-Book or two as bonus incentives.

How can you get an edge in this situation? The only way that you can possibly get an edge is to offer something that your competitors aren’t offering. You could have set up a teleseminar that will take place a few days after the launch for those who buy from you. Or perhaps you could offer a free 30 minute downloadable audio tape that further explains certain points in the E-Book.

The people who buy from you will be getting a better deal than they could get from your competitors. The product will always be the same…but the bonuses that are offered is where you get the edge.

NEVER underestimate the power of FREE! Everybody loves getting something for nothing. They especially enjoy getting something that everybody else is not getting. And that brings me to another, finer point of offering bonus incentives. If you can offer something such as a free teleseminar that is related to a product launch, you need to limit the number of people who will receive the bonus. That makes it more exclusive and thus more desirable. The more difficult something is to obtain, the more people will value it.

Affiliate Marketing: ?affiliate 15 Checklists? Part 5

This article will cover the part 5 of “Affiliate 15 Checklists” These are the basics of affiliate marketing that you should know and it will really helps if you have a checklist. This will cover Check # 13 to Check # 15 which will be the last part of the check list.

• Check # 13: Merchant’s Payment Processing

Is the Merchant stealing your commissions? This is a vital step which if you did not check properly and you put all your effort in promoting their products, you might lost a lot of money in commissions to the merchant. The key here is to go and check their websites sales letter and make sure that they only use one payment processor. For example if you are a clickbank affiliates and the merchant that you are affiliates to put 2 different kind of payment processor. Your commissions will get stole if the customer brought you pay be paypal instead of using clickbank.

• Check # 14: Merchant’s Website “Stickiness”

Presence of external links disrupting the sales process. You will want to make sure that there will be no other external links except the link to the order page on your merchant’s website. If your merchant put too many links in his website, the customer that you refer might end up clicking on some other links and end up on another websites. You will want the customer to stay on to your affiliate links.

• Check #15: Affiliate’s Sales Notification

Will you receive “You’ve make a sales” email? This will be very convenient for you to know whether you have made a sale or not through your email. You will not have to log on to your main account for 24 hours to see whether is there any sales coming in or not. You will just have to surf your email at the end of the day and you will know how many sales you will be making.

These are the last 3 checklist of “Affiliate 15 Checklist” for part 5. This will be the whole list of checklist that can you use as a reference list before you even start your affiliate marketing. I hope that this will be of values to you and wish you all the best in your affiliate marketing business.