Posts Tagged ‘Google’

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Google AdWords – How To Track Conversions

As I’m sure you know; when a visitor to your website signs up for your newsletter, buys a product or even fills out a form this is classed as a conversion. The reason you’re probably paying for traffic to your website is to increase your conversions.

It’s important to track your conversions. But why?

Let’s say you’re running a campaign to increase the number of subscribers to your weight loss newsletter. You might be paying $20 per day and getting 100 new subscribers per day – but how do you know these subscribers are coming from AdWords?

By tracking your conversions you can see where the visitor came from and therefore which campaign is performing at its best.

You can also make your campaign more efficient by removing keywords that don’t convert well – thus reducing your costs.

So how do you track conversions in Google AdWords?

It’s really quite simple. All you need to do is setup conversion tracking in AdWords and then copy-and-paste some code into your website.

Let’s get started!

1) Login to your AdWords account

2) Select a campaign you want to setup conversions for

3) Under “Reporting” select “Conversions”

4) Select “+ New conversion”

5) Choose an action name e.g. “newsletter signup” and select a purpose for the conversion e.g. “signup”

6) Your security level for the page will probably be http unless you’re using a secure certificate (SSL)

7) Enter any revenue for the conversion. If it’s a newsletter signup it will probably be zero

You can also change the look of the tracking indicator. Under the terms of the AdWords conversion tracking you must tell the user of your website that you are tracking conversions

9) All you need to do now is copy-and-paste the code produced into the page on your website where the conversion is completed. Personally, I insert the code on the page where the user is taken to once they confirm their email address. That way I know their conversion is 100% complete.

There you go, that’s all there is to is! Now all the clicks that turn into conversions will be tracked on AdWords. This is especially useful for keywords effectiveness.

After a few days of running a campaign, view your keywords for the campaign and sort the keywords in order of clicks. Then look to see how many of those clicks turned into conversions. If there are some keywords that have high clicks but low or even zero conversions, remove them from your campaign. There just wasting you money!

Google adwords- Big boys toy?

Are Google Adwords only for the major players or can a small  company benefit from them too?

No matter which product you sell online, you are guarnateed to have competitors, some may be large companies with unlimited advertising  budgets and some may be smaller sole traders. How do you compete with them in generating hits to your site and creating sales?

One way is CPC advertising, and the most well known and well used of these is Google Adwords. Adwords can be expensive if not managed properly, you can easily use  a budget of £100 pounds a day.

So in our experince there are some things that are must do’s.

Number 1 dont be tempted to bid on the big expensive keywords, try the long tails, for example if like us you sell blinds, dont bid on the word blinds, as it is too generic. Instead bid on “buy roller blinds online” as this is likely to be a search term that your customers will use.

Number 2 phrase match all your keywords- dont use broad match as your add will show every time someone puts in a part of that phrase.

Number 3- test your adds, see which ones appear most often and get the  most clicks, dump the ones that dont.

Google adwords can be used by any company if the are mamanged correctly and can bring great benefits in terms of hits and sales. One last tip decide on a daily budget and STICK to it, no matter what, as if you dont you may find by the month end you have no budget left and your sales drop.

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Ways to Receive Quality Traffic Beating Google Adwords

First: Bid on Keywords Selectivity

When selecting keywords, make sure you are selecting keywords that are low competition words. The more traffic keywords receive such as “make money online” is higher to bid. The lower the keyword is the less money you have to bid on. If you need some type of assistance in learning about keyword research I recommend joining the Wealthy Affiliate Community where you will be exposed to various internet marketing tutorials and techniques.

I joined Wealthy Affiliate 6 months ago and I started without any knowledge about internet marketing or keyword research. I struggled in understanding advertising, traffic, conversations and research. Eventually, with practice I can dissect a high volume keyword such as Google Adsense and discover target audience keywords like “Google Adsense Tips and Tricks.” I learned that inorder to succeed un my challenges I have to identify my problem and keep on working at it until I can show some results.

Beating Google Adwords: Research Competition

Research Niche Market

Research the type of industry can determine your clicks. If your industry was Halloween and trying to sell Halloween costumes online, but you were promoting them in the month of February, then you would not receive as many clicks if you were promoting in October.

Article and Website Content

Another factor determines traffic and clicks is your content in your website or article. They keywords phrases have to be relevant to you are promoting. Furthermore, make sure you the advertisements and main key phrases are appearing at 1%-2% in your site in order for Google to index it.

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