Posts Tagged ‘Engines’

What is SEO? Discover Cheap, Easy and Effective Methods to get on Page 1 of the Search Engines

Search Engine Optimisation (SEO) is an online marketing strategy to increase your rankings in the search engines. The process involves choosing appropriate targeted keyword phrases relating to the content on the page you’re trying to “optimise” so that when someone searches for your specific phrases your site comes up as close to the top of the search results as possible.

Search engines keep their methods and ranking algorithms secret so they can get credit for finding the most valuable search results and to deter spam pages from clogging those results. Some of the most popular search engines are Google, Bing, Yahoo, and Ask.

To rank websites, search engines refer to hundreds of criteria – and the weight of each may continually change. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. However, by applying SEO methods you will increase your chances of ranking as highly as possible.

Contrary to some theories out there, new sites don’t need to be “submitted” to search engines to be listed. A simple link from a reputable or well-established site will encourage the search engines to visit the new site and begin to spider its contents. The time between the referring link being set up and the first visit by the main search engine spiders to begin indexing the new site, could be anywhere from a few days to several weeks.

Here are a few cheap, easy and effective SEO methods:

1. Link Exchanges

This is a cheap SEO method involving the exchange of links between sites or linking to and from other web sites. You may have heard of the terms “linking” and “back linking” – the first describes a link from your site to another and the second describes a link from another website back to yours. Depending on the websites that you would like to exchange links with, you could find this method may actually be free. Contact the author or owner of the website you want to have a link exchange with for further details. Link exchanging is a simple, cheap and powerful method to optimising your website. Watch your page ranking rise as a result of using it.

2. Use Keyword-rich Articles on your site and submit them to Article Directories

Whether you write your own, seek inspiration from articles in directories like ezineartricles.com, articlebase.com, buzzle.com etc or hire a writer from a freelance service like elance.com – the use of genuinely informative and keyword-rich articles is an extremely effective way to get yourself out there. By using them on your site as well as submitting them with your URL to article directories on a regular basis, the exposure of your business name and URL will begin to ‘snowball’. Be careful not to overuse your keywords so that the readability of your content suffers – value, freshness and flow are key to winning the respect of your readers and keeping them coming back.

3. Choose a Catchy Keyword-rich Domain Name

Not only will this help the search engines find your site but it will make it easier for visitors to remember the address of your site so they can easily return to it later on. This is a very powerful method for increasing your dominance in the search results, yet one that has often been underestimated or overlooked.

4. Organize your Site Navigation

Make your site user-friendly and easy to get around! This will encourage visitors to stay and explore what you have to offer and increase the average time a person stays on your site. This, in turn, indicates to the search engines that your website has valuable content and should be shared with more people – resulting in higher page rankings!

Methods of SEO are constantly evolving like everything else in the IT industry. Although some cost money, there are plenty of effective free ways (like those above) for you to improve your ranking in the search engines. Once you steadily begin to incorporate these methods you will see the authority of your site steadily increase and the results will be well worth your effort. As, what’s the use of a website if no-one knows it’s there?

Search Engines Plays an Important Role in Online Business

Once your computer and internet skills have advanced to the coverage that you now appreciate a hardly any terms, you may start to speculate whether those inexplicable search engines have a greater principle than simply storing and indexing information.

By now you know that a server is a place where websites including all the information accessible on the World Wide Web is stockpiled and a browser window is a page that you open on your machine to type in items you are searching for. In other words, you are searching on the internet and the server is serving up the stored information.

You have figured out that the machine that maintains all this information in some kind of organizes is an engine but is that actually all that engines propose? Well in fact they present so much more.

Their primary job is to confirm that the information you acquire is appropriate. If you are searching for information about mobile companies, you don’t want to find information about mobile transport services.

These search engines uses some very complicated algorithms which fundamentally are a mathematical formula for cataloging through all that available information and doing their best to give you just what you are searching for.

It is significant to the diverse engines to give you the most excellent information accessible just to make sure you will use their search engines in the future work. After all you have a wide preference of search engines to decide from. Google, Yahoo and Bing are just a few of them excluding also the three major engines.

Now how do these companies that present these services pay their bills?

One way is to present advertising on their search pages. Remember those Mobile Companies that was talked about earlier. When that page returned our information then do notice ads down the right side of the page. Usually you will find about six to seven ads per page. Advertisers pay the search engine companies to place these ads on their web pages. Every time a visitor to web pages clicks on one of these ads the engine company gets paid.

The magic of the internet is that you can search the internet for free, except you pay your local cable company for access.

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Introduction To Search Engines

If you’ve used the Internet before, undoubtedly you’ve come across one of these. Whether it’s Yahoo!, Excite or Google, these search engines are pretty much your doorway to that vast cyberspace known as the Internet. They help you find the information that you’re looking for.

What’s a search engine?

Search engines are essentially programs on the Internet that gather all the web pages that they can find and index them all together. They use specialized applications called spiders, which allow them to search throughout the Internet for websites to index.

But don’t think that just because these search engines are out there looking for new web pages day in and day out that you can create a website and wait until it gets indexed. And who knows, with the millions of websites on the Internet today, it may take quite a while for a search engine spider to find yours. The best way is to submit your site yourself, either via the web submission form on a search engine’s website, or through a web site submission tool.

Compared to other forms of promotion on the Internet today, search engines still provide the best way to get traffic to your web site. It is one of the cheapest ways to generate new visitors in whatever niche market you’re currently in. The downside to this is that search engine promotion is getting to be more and more competitive as the Internet continues to evolve. But don’t worry, there’s still some great ways to get good web site traffic through these services.

Different Types of Search Engines

Pay-Per-Click Search Engines

Pay-Per-Click search engines are a bit different than regular search engines, such as Google and MSN. Instead of the search engines indexing and ranking your site based on content, they actually allow you to bid for certain keywords for your site. Here’s how it works:

1. You set a price for how much you’re willing to pay for each click for keywords that relate to your product or service.

2. When someone searches for that keyword, you’re site comes up in the search.

3. If that visitor decides to click on over to your website, you have to pay for that click.

A good thing about Pay-Per-Click search engines is that you only have to pay for the traffic that the search engine sends you, not like a random banner ad that a visitor may not even look at. You also don’t have to wait so long to rank high for your chosen keywords; all you have to do is bid higher than everyone else and you’ll be on the top of the rankings.

If you want to find out more about Pay-Per-Click search engines, try visiting some of the following popular ones such as Google AdWords, Yahoo Search Marketing, and 7search.

Directories

Directories, despite what other people may say are not the same as the other search engines. They usually do not use automation tools such as spiders. They are run and created by people, who review web sites that are submitted to them, and place them in their proper category or criteria. A good example of this is Yahoo Directory or DMOZ.

Meta-Search Engines

If you want to be able to search different search engines all at the same time, try using a meta-search engine. These search engines go out and get search results from a number of different search engines and show them all to you on one page. This makes it a whole lot easier on you, so that you don’t have to visit each search engine separately just to look for whatever it is you need. One example of a search engine like this is Dogpile.

Pay Per Click Search Engines

The internet is one of the shining examples of the advancement of science and technology and the coming of the internet has benefited human beings enormously. The internet search engines are one of the most important components which aid the retrieval of information from the huge world of the World Wide Web in response to the keywords typed by an individual on the search engine’s interface. The major search engines operating in the internet include Yahoo, Google, Baidu etc. Search engine marketing is a very significant venture to popularize the usage of these search engines and therefore one will come across numerous advertising options on the search engine’s interface. The pay per click option is also known as PPC and is a common advertising formula used by the search engines, in blogs or websites as well as in advertising networks where the advertisers are required to pay only if a consumers clicks on an ad and therefore visits the website of the advertiser. Usually the advertisers place their stake by inserting certain key words which they believe their aimed consumers will type in order to search for some required information. In case a user types a similar keyword on the search engine, the corresponding ad placed by the advertiser appears readily on the screen and such ads are known as ‘sponsored ads’ or ‘sponsored links’. These ads usually appear on the search engine results page as placed accordingly by the blogger or the webmaster. The prominent advertising networks like Yahoo! Publisher Network and Google AdSense are some of the popular sites which represent such ads on their interface which seem appropriate according to the page’s content and are popular sites for pay per click ads. According to recent statistics, Microsoft adCenter, Google AdSense and Yahoo! Publisher Marketing are the largest of the network operators in the world. There are, however various other pay per click keyword search engines like Google AdWords, Miva, Baidu, Yahoo! Search Marketing, LookSmart etc. the pricing depends upon the individual search engines. However, on a generalized basis it can be noted that minimum price levels can be noted at US$0.01 and these prices are known as costs per click or CPC.

Some of the well known PPC product search engines include Shopping.com, Shopzilla while other significant PPC services include SideStep, NexTag etc. While pay per click advertising is a very popular mode, it is also possible to misuse this option in the form of ‘click fraud’ and leading search engines like Google have already undertaken automated protective measures to prevent this.

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Get on Top of Major Search Engines With PPC

What is PPC?

Pay-Per-Click, or PPC, is often used by businesses to advertise on search engines. Advertisers can create an account to display ads on search results pages for keyphrases they wish to bid on. They can set up their accounts so that they only pay when a user actually clicks on an advertisement that links to the advertiser’s website or landing page. The cost of a click varies greatly, from 5 cents to over $100. Advertisers will only pay the publisher up to a maximum PPC rate that is controlled through the campaign management portal. This allows businesses to advertise their company no matter what their budget. Many search engines and portals offer this kind of paid search advertising but the most popular are Google, Yahoo!, and MSN.

How can Businesses use it to gain immediate exposure to targeted traffic?

Advertising always helps promote the business. PPC expands your connections because it can reach all over the web. Using the right keyword for the ads can gain immediate exposure to your business and get your site to the top of the search results page. Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the largest network operators that provide PPC. Advertisers place bids on the keywords they think are most often searched by the target audience. Once the potential visitor types in the keywords or phrase in the search engine, the advertiser’s ad may be displayed. PPC, done correctly, can lead to an increase in traffic, can better qualify the traffic the site gets, and can lead to higher conversion rates. PPC done wrong can be a huge waste of money, which is why many businesses have a professional manage their campaigns.

How can PPC support SEO (Search Engine Optimization)?

PPC helps get more traffic from search engines but it can also enhance search engine optimization. The presence of PPC ads sponsored search can boost click through to natural search results because of the confidence searchers gain when they see the site listed twice on one page. In fact, research shows that there is a 60% likelihood that a site will be clicked on when they site appears both in the natural and paid search areas of the search results page.

PPC also produces fantastic reports that show which keyphrases give the most band for the buck. With PPC campaign you can find what keyword converts before engaging so much time with SEO campaign. SEOs can then use that information to determine which keyphrases to optimize a page for. This will save money in the long run as a well optimized site can drive in plenty of highly qualified free traffic.

Case Study. We have been running a PPC campaign for www.FibrexGroup.com and its e-commerce sister site, www.BuyRecycledProducts.com for several months now. Through PPC, we determined early on that “recycling containers” was by far their hottest and most lucrative keyphrase. We then SEO’d both sites for “recycling containers” and several other similar variations. Over time, www.FibrexGroup.com rose to the first 3-5 positions on Google for “recycling containers” and the nacent www.BuyRecycledProducts.com went from nothing to #15 in just 2 months. With so much natural traffic going to these sites, we were able to stop bidding on “recycling containers” with no economic impact to the business, saving it $550 per month.

The key to a successful PPC campaign lies in proper analysis, study, and adjustment decisions. Effective PPC advertising needs a tightly-controlled theme of keywords/ keyphrases, well written ads, and links to goal-centric landing pages with clear calls to action that target your keywords directly. With proper PPC management, you will save a lot of money in the long run.

How To Get High Rankings On Google And Yahoo Search Engines

Do you ever wander how some sites get top rankings in the main search engines and others do not? Well of course you do. The reason being is that these sites adhere to a system that the search engines love and in return give these websites higher and better rankings in their listings. There are 7 key ingredients that if implemented properly will produce the desired results for you and your website marketing. They are:

Step 1: Advantages of a keyword rich domain name Does your domain name affect your search engine ranking? In my experience, the domain name has an enormous impact. However, this is certainly important if you are creating a new site and attacking a competitive market. However many of you will already have sites up and running that do not contain a keyword rich domain name so do not worry as it is more than possible to rank highly without a keyword rich domain name.

One variable that modern search engines consider when determining which of the thousands – or millions – of results should be presented in the top slots is definitely the domain name of the site. The main advantages of having keywords in your domain name are that you can legitimately include them in contact details and links to other sections of your site and the title of your site. What someone may consider a good domain name and what in reality is in most instances 2 different things. Now I will give you an example of this:

Mr. Smith is creating a site that is going to sell vacuum cleaners. His business name might be Smiths machines and logically he may have that specific domain. However it would be more advantages to have a domain name containing the term vacuum cleaners. For example vacuumcleaners4u or vacuumcleanersstore depending on what is available.

Finally I would like to add please take into consideration where you host your site. If you have a site selling predominantly to the UK or US market you should make sure that the site is hosted in that country. So if a have a site hosted in the US but you are targeting the UK it is not in your interests to have it this way as the search engines will perceive it as a US site.

Step 2: Importance of the Title & Meta Description Tags

Every page title and Meta description on your site is enormously important, from the point of view of both the search engines and your readers. Always use your top keywords in each one of your web pages – it signals to the search engines as well as your readers what that page are about.

Firstly in the title tags of your page you should use your top 2 or 3 keywords or phrases. If you are unsure what a title tag is, it is clearly visible at the top of the browser window. The title tags are incredibly important. As I said before it signals to the search engines what the page is about. In my opinion the title tags should not exceed 75-80 characters.

Secondly the Meta description tag tends to get overlooked far too much. It’s one of those SEO things that usually get left to the last minute. Like the title tag a descriptive Meta tag signals to the search engines and your readers what that page is about. When someone does a search on Google they’ll scan through the page titles and descriptions. Search engines, especially Google, will display the description you wrote in the Meta description if the search term being used can be found exactly in the Meta description you wrote.

If you do not do this Google will crawl your site and just take the first bit of content it finds and place it there. By thinking out the outlay and terminology you use in the Meta description tag you can boost your rankings. With regards to length I would not exceed 200 characters.

And thirdly the Meta keywords. Personally I do not believe that search engines give this area the credence it once did. In the past people would just cram this area with as many keywords that they could find related to their site but this just does not work anymore. However, this area should still not be avoided. My recommendation would be to place your keywords in this area but do not exceed 250 characters in length.

Step 3: Keyword Density, Content & Blogs

In simple words, keyword density is the ratio of the word that is being searched for against the total number of words appearing on a given web page. If your keyword occurs only 2-3 times in a page of 500 or more words, obviously it has a lower keyword density than a keyword that would occur 8-10 times in a page of similar length.

As far as search engines are concerned, if a particular keyword has a higher density on a particular web page, then the chances of that page obtaining a much better search engine ranking increases almost exponentially. Not all search engines compute or evaluate keyword density in the same way and most have their own proprietary algorithm for calculating the average density of a keyword.

The placement of keywords, in any number of locations on the page, has different results in the various search engines as well. Hence, you should try to write sentences that use your important keywords and key phrases. My recommendation if we are looking at percentages would be no more than 3% of the wording should be the same.

However in our testing this area really is not definitive as we have seen sites rank for a specific key term that only appears once on the page also sites that have a keyword far too many times on the page. What has worked for us is to keep it very much within reason and you will not go far wrong.

Secondly, Content. Content is absolutely crucial to the success of ranking and search on all search engines but especially Google. The higher quality and relevancy of the content not only will increase your rankings but also gives you a far better chance of ranking highly for what we call the “long tail search”.

You may have all your main keywords and terms figured out but ultimately we have no idea what phrase someone will actually search under using these keywords. It could be for example if they are searching for “health insurance” they may well just type in “health insurance” or they may type in “health insurance in the uk for a family”. If your content contains these words or phrases that are identical or related you have a much better chance of ranking highly and thus getting more qualified traffic to your site. I would say that on a new site that content should start off at no more than 10 – 20 pages and grow slowly. Google will take note of a site that appears with hundreds of pages out of nowhere and initially view at as “unnatural” so grow your content slowly and make it unique and original.

Thirdly we need to look at “blogs”. This is a massively overlooked area by most people marketing on the net. The two main places you can go to set up with a blog are either at blogger or WordPress. Personally I would recommend WordPress. Here you can create a blog that has so much Flexibility. The choice of alternative plugins that can be placed on a wordpress blog is amazing and all designed to be SEO friendly. Also it can hosted on your own server so it becomes integrated with your own site. Search engines love blogs because of new original content being added on a regular basis. This area really is a whole topic on its own but I highly recommend that you research this and utilize it.

Step 4: Headings

The heading tags will make your headline bolder so it will stand out and will be recognized as important by the search engines. When writing your headings, include your main keywords in the headings. Be as specific as possible to increase your chances of being listed in a reasonable spot in the search engines. For Example. You have a site selling Plasma TV’s. You want to explain to your reader about different brands of Plasma TV’s so in the heading you could put PLASMAS TV BRANDS. This will be in bold and larger font size this signaling its importance.

Suggestions:Use keywords that relate to the page content in your heading tags Have your keywords occur early in the tags Use multiple H2 and H3 tags where appropriate

Step 5: Filenames

One of the simplest methods to improve your search engine optimization is to look at the way you name your files. Google give lots of importance to file names. You should think what are you going to put in your web page and then give it a relevant file name. How important is your filename? When you do a search in the search engines, most of them will highlight keyword(s) in your filename or your directory path. In other words Google is signaling the importance of filenames by highlighting it. For example if you have a site that sells electrical goods called electricalappliances the page that promotes washing machines should read in the file name electricalappliances/washingmachines.htm This is telling the search engine exactly what that file contains. This area is missed so many times but is a simple thing to do and helps your rankings. So please take this into serious consideration.

Step 6: Anchor text

Very simply Anchor text is the text (title) that appears within your hyperlink. Anchor text tells the search engines about the content of your web pages – what the page is about and how others perceive it. In essence, the anchor text is about the relevancy of your webpage based on a keyword. Therefore your anchor text should always be completely relevant to the landing page (destination page) and should contain your keyword or keyword phrase. For example. On a site electricalappliances the link that takes you to the washing machine page should read “washing machines”. Also on the plasma TV site the link that would take you too SONY plasma TV’s should have the anchor text SONY PLASMA TV.

Step 7: Quality incoming links

Inbound links are links from other web sites that point to your web site. The number and the quality of inbound links has become one of the most important ranking factors in Google, Yahoo and MSN Search. It’s a simple principle: if Site a links to Site B then it is seen by the search engines as a recommendation; that Site A is ‘recommending’ Site B. The text that is used to link to your website is also very important (especially to Google). Try to include your keywords or phrases into the text that is linking to your site.

Now comes the most important part. Google ranks all pages on the internet by a system of page rank, commonly called PR. This ranges from 0 – 10. An incoming link from a page with higher PR counts several times more than a link from a lesser PR page. So the more links you have from higher PR pages the better is the chance of ranking highly in Google and other search engines. You build links gradually over a period of time.

This is more prevalent with a new site rather than an aged site. This is because Google prefers to see steady natural growth. Of course how quickly you can rank because of this is really down to the market and competition you are up against.

Finally SEO is crucial to the success of any business online. The great thing about the internet is that it really is a level playing field. So there is nothing stopping you from ranking highly for a given keyword or phrase against even the biggest of companies.

6 ways to get quality leads from Search Engines

Many businesses now consider Search Engines as an important lead source for business. The question is how to drive relevant traffic that is more likely to be converted into customers. These 6 quick notes may help you improve the quality of the traffic from Search Engines!

Note #1: Focus on Keywords that exactly target your buyers
Note #2: Learn from your competitors
Note #3: Choose a good domain
Note #4: Optimize your website for long-tail product names
Note #5: Optimize for Google Images
Note #6: Optimize for other Search Engines

Note #1: Focus on Keywords that exactly target your buyers
There are two common mistakes: (1) Optimizing for “interesting” keywords that nobody searches for (2) Optimizing for high-traffic keywords that are not suitable for your products or services.

Search Engine Optimization is more about Marketing than Technology. The key for successful SEO strategy is to target the right customers, to know when they need your products or services, and to know the keywords they type into Search Engines to find what they need.

Thus, doing proper Keyword Research before starting any SEO activity is the most important step. By focusing your effort on productive keywords, you save yourself a lot of time and money, because SEO is a very time-consuming and competitive process. You can use tools like www.keyworddiscovery.com to find recommended keywords, but you will need to trust your own instinct also.

Case study: Keyword “Leather slippers for women”: WomenSlipper.com ranks #1 in Google over 1,050,000 results.
The keyword contains targeted customer (women), product (slippers) type (leather) that has good chance to convert searchers into buyers.

Womenslipper.com enjoys FREE, organic #1 ranking for this quality keyword, that zappos.com, Nordstrom.com, landsend.com have to spend money on Pay-per-click to show up!

Of course you want to have more than one keyword to rank on top, but there is no reason to waste time on keywords that do not work. WomenSlipper.com has various keywords that rank on page 1 of Search Engines, but we cannot list them all here in this public article.

Note #2: Learn from your competitors
Your online competitors can be different from your competitors next door.

To know your competitors, simply enter the keywords in your Keyword Research to Google and/or Yahoo, and see who ranks on top. Do they offer exact products or services that you are selling?

Write them down. In order to sell your products/services, you’ll need to beat them in the Search Engine ranking. You should also look at Pay-per-click listings to find your competitors. They are also taking away your future customers at a cost. Learn as much as you can about your competitors and the keywords they are using, with tools like Alexa.com and Keycompete.com.

Also, be practical: There are lucrative keywords that all the biggest online retailers or service providers, with deep pockets and huge product databases, are pouring money and time to stay on top. It is not wise to compete directly with them. Type “women slippers” to Google and you’ll find Amazon, Target, Zappos, QVC, etc. Find a list of keywords that can help you reach your niche target.

Note #3: Choose a good domain
Buy a domain that contains your most important keywords.

Domain Keywords are among the most effective factors that can improve a website ranking in Search Engines. Searching for slippers online, you’ll always see most of top-ranked websites have domains that contains keywords, .e.g. womenslipper.com, slippers4you.com, slipperwarehouse.com etc.
There are exceptions to this rule. Zappos.com does not have a keyword-style domain, but still can be sold for 1 billion dollars to Amazon. However, unless you think you are as resourceful as Zappos, choosing good domains will make your life a lot easier (however it does not guarantee success – it just give you an edge). And, that is simple to do as well.

Case Study: www.womenslipper.com: “women” and “slipper” are main keywords for Women Slipper ecommerce portal.

By selecting this domain, www.womenslipper.com is able to appear at page #2 (rank 12) for the extremely competitive keyword “women slipper” which has strong competition e.g. zappos.com, shoebuy.com, amazon.com, uggaustralia.com, onlineshoes.com, footsmart.com, especially when this domain was just registered in 2009. Young domains are considered “less credible” in Search Engines and not as easy to be ranked on top.

Note #4: Do not forget optimizing your website for product names
If a searcher types in “white zest slippers” in Google, it is more likely that this searcher knows exactly what he/she is looking for, and thus has better chance to buy. These keywords may have a lower search volume, but it is good to optimize them because they have a good conversion rate.

Case Study: Keyword “Krunch Slippers”: Rank #1 in Google

Jose Marco Slippers: Rank #1 in Google
Zest Slippers: Rank #1 in Google
Tessa Slippers: Rank #2 in Google

Note #5: Optimize for Google Images
For shoppers that want to see the product before buying, optimizing for Google Images is an excellent way to convert them into your customers. If your product ranks on the first page of Google Image results, you get both your website listed and a fresh look for your product for viewers, which is even more effective than text ads.

Note #6: Optimize for other Search Engines
While Google continues to dominate Search Market with a 67% market share, Yahoo and Bing still attract nearly 30% search queries, and can drive a remarkable quantity of leads to your website. Do not forget these Search Engines, a lead is a lead is a lead. Thus, pay attention to all the Search Engines to enjoy all the traffic you deserve.

SEO for WomenSlipper.com is managed by Conative Business Inc.