Posts Tagged ‘Campaigns’

Building Out PPC Campaigns

Alan Rimm-Kaufman of MarketMotive.com shows you how to setup your PPC campaigns and shares some valuable tips for managing a large number of keywords.

Are You Paying Too Much For Your Google Adwords Pay Per Click Campaigns?

Reducing your Google AdWords costs and increasing response rates requires a range of creative, trading and technical skills that few possess:

Creative skills are needed to increasing your clickthrough rate (CTR) by writing compelling and focused ad copy that more searchers will click.

Trading skills are needed to keep costs per click down by managing your bid amounts and bid types.

Technical skills are needed to effectively organise the keywords you bid on into different ad groups with matching ad copy and landing pages.

Offline, the equivalent work is often done by specialists. A creative department or agency might look after ad copy and design; a media buyer might be the trader negotiating price for media space and time; whilst techies look after the production of print, radio and TV adverts.

With AdWords, most of us have to do the lot

Although they maybe quite different in the real world, most AdWords users become either Creatives, Techies or Traders – personnas that match just one of the required skill sets. The result is that most people play to their strengths and neglect their weaknesses. They fail to use all tools and metrics available to create higher clickthrough rates, lower costs and better response.

Below we’ll look at some techniques to help you develop your creative, trading and technical skills.

Google Adwords comes with Clickthrough Rate (CTR) and Quality Score (QR) – two key metrics you can use to measure your development.

Clickthrough rate (CTR) is the % of those that see your ads and click on them. It’s a measure of your ads attractiveness and appropriateness to searchers.

Quality Score (QS) is based on your advert’s click clickthrough rate, the relevance of your ad’s copy to the search terms you’re bidding on and the relevance of your landing page.

Google gives lower costs and higher positions on its results pages to ads with higher clickthrough rates and Quality Scores. So let’s have a look at how you can increase them by developing your creative, trading and techie skills

Develop your creative skills

The most important creative technique to practice is writing ad copy that matches the keywords you are bidding on. It’s as simple as this …

If the Search is green tea then bad ad copy might look like this:

Despite the search being for green tea but keyword is not there. The text is too general. A good ad reads more like this:

The keyword green tea is in the ad title, the body copy and the URL. There’s is a call to action (‘Buy’), a promise of good tea (‘Quality’), you will find what you want (‘Specialist’), at a good price (‘From $0.99′) and with great service (‘Free Next Day Delivery’)

Develop your trading skills

By becoming a better trader you’ll get more value for your clicks. You can gain greater control of your bids and you lower your bid costs by mastering AdWords different match types. Each match type uses its own punctuation to let AdWords know your bid type:

Broad match keywords have no punctuation like this: keyword
Phrase match keywords are surrounded by quotation marks: “keyword”
Exact matches are shown with square brackets: [keyword]

A positive broad match will show your ads for the greatest number of possible searches. With a broad match your ads will match any search containing your bid keyword. For example, if you bid on brew tea your bid will match (and your ads show for):

brew tea
brew loose tea leaves
brewing a cup of tea

However, broad match contains a little sting in its tail – it includes ‘expanded match’. Expanded match will display your ads for plural versions of your bid keywords and any relevant keyword variations. For example our brew tea broad match bid might match with:

brewing teas
brew teas
brew tee

Those examples seem harmless enough – perhaps even useful. But expanded match can find matches that don’t even contain your keywords and you might think are little to do with the product you’re selling. For example brew tea might match with:

tea infuser
brewing coffee
brewing iced coffee

For this reason, broad match bids are us usually accompanied by negative match bids.

Adding negative keyword bids stops your ads showing for irrelevant searches, allowing you to greatly increase your profits by … … increasing your clickthrough rate (CTR) which leads to a better Quality Score and paying less per click (lower CPC).

A negative broad match will stop your ads showing for any search containing the negative keyword. For example, if the negative keyword -coffee is added to an ad group then your ads will not show for any search containing coffee and therefore including:

coffee
brew coffee

However negative broad match bids do not ‘expand’ like positives so you have to add plurals and related keywords. For -coffee this might include:

-coffees
-grind
-grinds
Develop your techie skills

Only if you first organise the groups of keywords you’re bidding on can your ads and landing pages match your bid keywords. Ad groups are the techies tool for this job. An ad groups is a group of keywords you are bidding on, with matching ad copy and the landing pages those ads link to.

The most important thing to do with your ad groups is keep the keywords focused on a very narrow subject. The diagram below shows poor ad group with a wide range of keywords, very general ad copy and landing page (how else could they be with so many different keywords to satisfy).

By contrast, the strong ad group below is focused on a small set of keywords about one subject (green tea) with closely matching ad copy (all about green tea) and a landing page also all about green tea.

Only by organising your keywords this efficiently can you use your trading and creative skills to increase clickthrough, reduce costs and increase response.

Summary
To save money on Google AdWords you need to develop the differing skills of a Creative, a Trader and a Techie.
As a Creative make sure your ad headlines and body copy use the keywords they serve. Do this and your ads can move higher up Google’s results pages without the need to increase bids – that means less cost and more profit.
As a Trader you will master both exact match and broad match types. With broad match you bid on all keywords containing the specific word you are bidding on. As broad match can include irrelevant keywords that will deliver no response, you must combine it with negative keywords to stop your ads showing for those irrelevant searches.
As a Techie you can learn to segment your keywords into tightly-themed ad groups with different match types, bids, matching ad copy and landing pages.

Pay Per Click Advertising Campaigns And Google Adwords Marketing For Online Businesses!

PPC or Pay Per Click Advertising is one of the best ways to generate qualified traffic for an online product or a service based business. PPC marketing or pay per click marketing is a highly effective and accountable method of advertisement and promotion followed by online businesses. PPC marketing may often be referred to as pay for position, cost per click or pay for performance. PPC advertising is quick and easy to implement, one can simply choose the keywords or phrases with the bid for an advertising campaign or for business promotion.

PPC marketing is advantageous to both the advertisers and the customers. Advertisers using PPC marketing techniques need to pay only for the actual clicks linked to their sites from search engines. When a web user searches for a particular keyword or phrase or product or service on the Internet, corresponding PPC marketing ads are displayed with the output generated by the search engine result pages (SERP). This forms a highly targeted customer group that is more likely to purchase a particular product or service. PPC marketing is a winning solution for advertisers and customers. PPC search engine advertising generates leads and helps user to find relevant information at the website.

However, there are a number of factors involved while running an effective PPC marketing campaign which online businesses should consider. It is important to develop a marketing plan in order to get high profits or return on investment from a PPC marketing campaign. Choosing appropriate and specific keywords or phrases as per your online business is vital to success.

Pay Per Click advertising is for those advertisers who want to quickly gather feedback on market conditions and split test a live audience and gather ad test results in real time on their latest products or services.  Since PPC methodology is a specialized technique of internet marketing, it is highly recommended to hire proficient PPC experts for the online marketing of the product or services. Among the various PPC platform options, Google AdWords is a convenient medium for all the advertisers who want to get maximum exposure in a targeted customer group. Google AdWords ranks business ads in accordance to the relevancy of selected keywords with the landing page of displayed URL. This allows even smaller businesses to compete against the big companies.

Do Pay Per Click Advertising Campaigns Really Work?

Pay per click advertising works through search engines that have an agreement with a business. This business will place a small ad on the results page for certain key terms.

The listing on the search engine page usually has a title, a short heading, and a short promotional wording blurb. Depending on the search engine, the advertiser may or may not get to control the text. The advertiser pays nothing to appear on the results page itself. He or she only pays a previously agreed upon amount to the search engine when a visitor clicks on the ad itself.

Despite its popularity and its once record profit returns, pay per click advertising has lost something in returns. It is still, however, one of the best, fastest, and most effective methods of advertising on the web. According to Google’s record profit posting recently, lots of people see these ads and click on them. While it is true that pay per click advertising is only worth it if the sale gets from click to close, those businesses that do manage to close the sale have an excellent deal in their hands with pay per click.

This means that customers are usually directed to their site for about five cents each, depending on the price of the key word. Pay per click advertising is even better than high search engine rankings because the ads can go up in just a few minutes while changing your web page content to improve your rankings, even with the help of a search engine oriented text company, can take weeks.

There are many different current companies that offer pay per click advertising. Google’s pay per click program is called AdWords.

Google estimates that over eighty percent of internet users visit Google as a search engine. That results more customers seeing the ads than most businesses ever thought possible. Google allows you to create your own ads. They do, however, have a service that will design your ad for you if you choose. Yahoo is the other most popular pay per click program. Yahoo’s Overture works through partner sites like MSN and Alta Vista. Through these many sites, they claim to allow you to reach over ninety percent of internet users.

Choosing a company to sign up with can be difficult, but the most difficult part of pay per click advertising will be the planning and writing stages.

To make the best pay per click ad campaign, you have to bid on key word phrases that work best for you, write the most effective ads, and have a strong, quality page when they click on your ad. The price of some key word phrases is extraordinarily high, so picking the right phrases immediately is your best bet. If you know how to catch the customer’s attention and offer them a perfect presentation, you will get the sale almost every time. If you don’t, you will lose some serious money with pay per click advertising.

Some people recommend using a search engine oriented professional to design your pay per click advertising campaign. However, the right campaign can be self-managed, with the right skills. You need some understanding of consumer psychology, excellent writing skills, and plenty of time to research what will work for you.

Before you get ready to start your pay per click campaign, be sure to do some research into what is out there with regard to your product or services. When you get ready to write, you’ll want to notice that the best campaigns are legitimize by what their pages declare about them. Without that legitimacy, your ad will not only fail, it may be removed by your pay per click service. The search engine company you choose to work with may be able to help you find the right key words, but their suggestions can sometimes be ineffective.

You can find the best key words by using several services and performing web research on a regular basis.

Pay per click advertising campaigns can be very effective if your ad is well written and if your target site helps to complete the sale with the customer. Without these elements, pay per click advertising is simply a waste of your valuable time and money. You would be better off with a traditional ad campaign.

Learn the Secret to Free Google Adwords Campaigns

Good Day Everyone!

So everyone has been asking how one man from New York has been getting his Google Adwords completely free for over 8 years. Wouldn’t you like to know?

I mean the guy has gotten for himself over $87 million in highly-targeted Google ads and other search engine advertising, but without having to pay a dime for it.

He’s made a fortune over $300 million throughout his practice with this secret of his.

In the last 2 years alone he’s gained over $166 million in net earnings pushing his secret to the limit, and he’s now willing to share this exact secret with everyone!

Get Google Ads FREE

There’e nothing illegitimate about this secret or does it require you know someone on the inside at google or that sort.

You can apply this secret to any search engine that has paid advertising for sponsored ads such as Overture, MSN, Yahoo, etc.

Setup an account with Google if you already haven’t because you will definitely need to, but by using this secret you won’t have to pay for any of the costs for adwords, and which means you earn way more than as if you were forced to pay for your advertising. Blah!

It also means you aren’t nearly at risk since you won’t be spending your money on Google ads (which have only become more and more expensive these days since Google went IPO on us).

-Outbid your toughest competitor, while not paying a dime of course on adwords.

-Increase your daily budget higher than everyone elses for the same keywords, so your ads never get pulled because you reached your daily limit.

-Use an unlimited number of keywords, and set up as many different or separate ad campaigns with no restrictions on your daily budgets.

-Dominate any niche for whatever you’re selling, and get the TOP PREMIUM SPOTS for every single keyword or keyword phrase you use!

-Whether you own your own website and product, or even if you’re an affiliate, you’ll be able to blow your competition completely out of the water!

Before he went public with his secret, he consulted Internet marketing experts, market analysts, macroeconomists,  a business psychologist and even an “economics-sociologist” just to be sure that such a release wouldn’t prove skeptical.

By releasing his secret, he found that it would be more beneficial to Google as well as other search engines by having advertisers apply this method which ultimately stimulates advertising online.

You may hear his secret does diminish revenues from the search engines, but on the contrary it INCREASES them! (You’ll have to get his secret to know exactly why it works in this “opposite-from-what-one-might-expect” way!)

This tightly kept secret won’t be available for long. Whether he continues or discontinues its availability it will not affect his own personal fortune in the least as he’s already so rich ($300 million worth!) what’s another few million either way?

By having this at your fingertips, you are licensed to monopolize and hugely profit from any marketplace online you choose!

So I hope you recognize both the value of this man’s secret as well as the immediacy and urgency for taking action now and forever securing it for yourself before it’s truly forever gone – and you therefore miss out on it for good, so don’t let this happen and let it slip by….

Instead, just go to the web address just below and make his secret (that made him over $300 million!) YOUR OWN! …

Get Google Ads FREE

To Your Success!

- Russell Buelna

PS – Don’t be surprised if he takes it off the market since there has been so much talk about this secret. Get it now while you can! Also, You can check my Blog by clicking here

How to Profit From your Pay-per-click Advertising Campaigns

Advertising your services or products on the Internet is both extremely effective and extremely competitive. There are several ways to go about attracting traffic to your website; Pay-Per-Click is one of the options you can choose from, along with developing an SEO, or search engine optimization campaign. Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. One of the differences is that it takes minutes to set up a pay-per-click campaign versus months for a good SEO campaign.

Pay-Per-Click is a simple type of paid advertising that most search engines, including some of the largest ones, now offer. It requires a bid for a “per-click” basis, which translates to your company paying the bid amount every time the search engine directs a visitor to your site. There is the added bonus that when a per-click site sends your website traffic, your site often appears in the results of other prevalent search engines.

As with all marketing campaigns, there are advantages and disadvantages. If you understand the process and monitor your pay-per-click campaign frequently, it can be very effective. One of the greatest advantages is that you never have to tweak your web pages to change your position in search engine results, as you must do in a typical SEO campaign. What you do have to do in a pay-per-click campaign is pay a fee.

Another advantage is the simplicity of the pay-per-click process. You just bid and you’re up and running. It doesn’t demand any specific technical knowledge, though the more you know about search engines and keywords, the easier–and more effective–the process will be.

The downside is that pay-per-click is essentially a bidding war. A higher bid than yours will lower your position on search engine results. This means that you will have to raise your bid to regain your position–which can obviously become quite expensive, especially if you are bidding on a popular keyword.

In order to determine if pay-per-click is a cost-effective form of marketing for your business, you must do some computing to figure out how much each visitor to your site is worth. You can compute this value by dividing the profit you make on your website over a given period of time by the total number of visitors for that same time period. For example, if your site made $5,000 in profits and there were 25,000 hits, each visitor would be theoretically worth 50 cents. The basic formula is profits divided by visitors.

The figure of 50 cents per visitor is the point at which your business breaks even. The idea, of course, is to show a profit, not to merely cover your costs. Therefore, you are aiming at a figure less than 50 cents per click.

Be aware that the most popular keywords often cost considerably more than 50 cents a click. The only way around this is to bid less for these phrases or you will be paying too much for each individual hit.

The key (pun intended) to success is to learn everything you can about search engine keyword research. The good news is there isn’t a limit to the amount of keywords you can add to your bid because additional keywords do not add additional cost. This translates into a lot less hassle for you because there is no need to optimize your site to index a particular set of keywords.

Obviously, some keywords are much more effective than others are, but they will not cost you anything except time to set-up your account in your pay-per-click bid. Of the popular search engines that offer pay-per-click, one called Overture provides an online tool that will give you the data on how often particular keywords are entered into their search engine. They also offer suggestions for keywords after you enter a description of your site.

In pay-per-click, this written description is crucial. You must understand that the object of your description is not to generally attract visitors, but to be as specific as possible so that only those visitors who are likely to buy your service or product go to your site. You must use expert marketing copy to guarantee that your description is both precise and enticing to attract the most ideal candidates to your site. This description is your most powerful tool to insure that your bid is profitable.

Another essential element of pay-per-click advertising is that you constantly monitor your bid. It is very important that you bear in mind that the results of the top search engines providing pay-per-click advertising, which are Overture and AdWords Select, usually appear on other popular search engines. Because of this, the competition for top ranking is intense, and very often you will find that the bidding price balloons too high for pay-per-click to yield a profit.

If this happens, it is advisable to withdraw your bid on that particular keyword and try another one. Remember: when you pay too much per click to make a profit, you are in essence losing the bidding war.

Since losing is not acceptable, you must have a plan in place to closely track the effectiveness of your keyword. It is advisable to monitor your keywords on at least a monthly basis.

Not only is careful monitoring important, but the analysis of visitor behavior can produce invaluable knowledge about consumer motivation, habits, and trends. Expert monitoring and consumer analysis is essential to your overall business needs, and will also insure that your pay-per-click campaign is a success.

Tips for your Internet Marketing Campaigns

Internet Marketing is a strategy and techniques applied on the Internet to reach an overall online marketing success of a company.
Internet Marketing is also called as online marketing, Internet advertising, web marketing, eMarketing.

Internet marketing can do…

• To generate worldwide internet presence of a company or an organization.
• It can give exposure to the outside corporate world.
• It can generate sales leads
• It can give fast response and information request to the potential buyers.
• To build a confidence to the customer

Top phases in Internet marketing:

First know who your customer is and what is your offer?

Phase 1: Research your Market
Phase 2: Prepare an Analysis
Phase 3: Prepare a Strategy
Phase 4: Monitor your performance

Importance of Internet Marketing:

• Home potential buyers will always use internet to buys product.
• Buyer can have a clear visual pictures and description about your product or service
• Instant purchase transaction is easy.
• Reference to your website is easy.
• It will impact productivity of your company
• It can increase your Brand Identity

Key necessary steps to have success in Internet marketing:

1.Web Application Related :
• Website with easy navigation systems
• Good Quality Content
• Clear User Interface
• Content management System
• Web based customer support
• Live chat application
• Secure transaction support
• Affiliate and reseller marketing system
• Landing Page
• Forum / Message board

2. Multimedia Online marketing collaterals
• Video & Audio explanation of your product or service
• Banners and skyscraper advertising
• Pop up ads
• Pay Per Click Advertising
• Opt-in newsletter service
• Link exchange program

Four important factors can influence your Internet marketing Success:

• Density
• Proximity
• Saturation
• Depth

Where you need to spend your money in Internet marketing:

Best key players are

• Google Adwords , Google Adsense , Google base , Google Catalogs
• Yahoo Search Marketing , Yahoo Stores,
• MSN Search beta
• Next-Tag
• LookSmart
• Business.com

Tips for your Internet Marketing Campaign:

Consider Google Adwords
• Target right Audiences
• Research your keywords
• Test multiple ads one by one
• Include targeted keywords in your ads
• Drive traffic to relevant Landing Page

Tag your Microsoft adCenter Campaigns for Google Analytics with Campaignsync

In this video, we’ll introduce Campaignsync and show you how fast & easy it is to tag your Microsoft adCenter or Yahoo Search Marketing campaigns for keyword tracking in Google Analytics

The New PPC – Setting up MSN AdCenter Campaigns – Part 2

In the last video we showed you the process of creating Yahoo Search Marketing Campaigns (Overture.) In this video, watch over our shoulders we create campaigns in MSN AdCenter.MSN users are most likely to buy off advertisements because they are not browsers like Google users are. MSN users are those who never reset their homepage or use Hotmail and are not very computer savvy. They turn on the computer, search for something, and buy. MSN AdCenter has very in depth targeting. So we can target by region, age, sex, and everything. If you know your target market, we can nail them right on the head! This video is part of a 2 part series. This video is part 2 of 2. Be sure to watch all the videos and download them at www.thenewppc.com

Pay Per Click Advertising Campaigns

See how to use Pay Per Click Advertising to increase your profits. Pay Per Click Management is a must for any business using Google Adwords.