Once, you have ranked in the search engines, through pay per click marketing and have started receiving clicks on your website ad, it is necessary to check if your landing page in done up properly. The fact that the landing page is the first point of contact between you and the visitors, makes it extremely important to ensure that the page is made well and is attracting traffic. If your landing page is not being able to retain the traffic , meaning, the bounce ratio from your landing page is high, it is time that you understand that there is some problem in your landing page.

Optimization of the landing page is the only way in which you can maximize the profit of your pay per click program. Here are some of the aspects which you should take care of, while designing the landing page of your website. First thing first, the call of action of your website should be the most highlighted and the most relevant feature in your landing page. After all this is what your pay per click program was promoting too. Therefore, what ever be, the most attractive aspect of your pay per click program should be your call of action.

Apart, from this, pay a lot of attention to the content in your landing page. When a user comes to your site reading the search engine pay per click advertisement you had published, he is expecting to face a useful, compatible and standardized page, which will answer all his queries. Thus, good and understandable English is something that your website needs very strongly. Usage of content in the pages does a lot of good to the website. Firstly, it helps in the popularity of the website ie. people will visit your site and like browsing it, and the second benefit of good content is that your site will begin to rank organically too, along with the pay per click ranking which it has successfully attained.

As we all know, that the internet market is on the rise these days, the competition between websites has also risen. People are regularly launching website and pulling out traffic from the search engines. In order to ensure that traffic sticks to your website you must incorporate some kind of attraction for them. Introduce offers, discounts, incentives of your plan of action that can be availed instantly. This will increase visits to your website and the same time will also enhance your conversion rate.

The points discussed here, tells us the importance of landing pages in pay per click program, and how it is necessary to pay complete attention to it.


Naman Jain is an online marketing professional, Presently working with Rupiz Media, one of the leading online marketing company offering expert UK web development services and website designing solutions over the globe.

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