CPA, Cost Per Action, networks can be your key to Internet wealth. Like traditional affiliate marketing, you drive traffic to a landing page. But as a CPA affiliate you can get paid even without a sale taking place. This is a huge advantage over traditional affiliate marketing, and gives you much higher conversion rates.
As a CPA affiliate, also called CPA publisher, you generate leads for the CPA advertisers. This means you are driving traffic to landing pages, exactly the same as in traditional affiliate marketing. A CPA landing page can ask the visitor just to enter their email address or ZIP code. In other cases, the visitor may have to answer a lot of questions or buy something. As a rule of thumb, the more information the visitor needs to give, the more money you get.
Even if the commission is low, driving traffic to landing pages that just ask for an email address or a ZIP code can be rewarding. The conversion rates for such pages are much higher than for pages that require a sale. Making a sale on the Internet is not easy, most people are careful with their money and they are often worried about giving their credit card details. Giving your email address is less of a concern, in worst case you receive spam.
For a beginner it is generally easiest to begin with promoting email and ZIP submit offers. Although they do not pay much, they have high conversion rates since they do not cost the customers anything upfront. You should select one niche. There are thousands of CPA offers to promote, you need to focus on just a few. By narrowing it down to one single niche, you can focus on how to generate traffic for that particular market.
To help you select a CPA offer to promote, most offers will have an estimated EPC. EPC stands for Earnings Per Click, it is an estimation of how much each visitor is worth. It is based on all the traffic and payouts made to all affiliates. Your EPC may be lower or higher but it is a good indication of what kind of return you can expect. An EPC of 0.20 means that on average a visitor is worth 20 cents. This means that if you are doing PPC, you must pay less than 20 cents per click in order to make a profit.
You need to check the landing pages before you select an offer to promote. If you do not like the landing page, find another offer. It takes some experience to be able to judge landing pages but it is an important skill. This saves you from promoting offers that convert poorly.