Have you ever asked yourself why Search Engine Optimization has conquered the industry? One simple answer, because it is very important. No matter how nice the design of your website is, how nice the features are, if you are no where to be found in the search engines, then it will be pointless.
As you know, being in the first page of Google, Yahoo and MSN is as important as the reputation it will give you. Most companies are willing to pay much just to get those top rankings. There is a lot of SEO Specialists that will promise several things, but also keep in mind that there’s a big difference between people who are smart from people are committed with that they are doing.
Search Engines are the bosses and it’s hard to fool them. Since SEO takes time to give results some people are taking advantages of black hat techniques, thinking that by doing that they can fool search engines and in a short period of time they can rank well. With out realizing that yes they may rank well immediately but question is until when? That’s the very big difference between white hat and black hat seo. Easy rankings for black hat but never last long.
Each search engine has their own algorithm that helps them to know which website deserves to get the top position. With billions and billions of sites out there, just imagine how hard it is to be in number one position. It also important to always be updated and aware of the updates on how to make your site rank in the three big guys, Google, Yahoo and MSN now Bing.
There are also tools that can be used to rank better and to even check your current rankings in Search Engines.