In order to attract a lot of organic search visitors to your website your web pages need to rank within the top ten search results on Google, Yahoo, Bing and the rest of the search engines. The #1 positioned web page will always attract the highest number of visitors with progressively less visitors to the rest of the top ten web pages. Very few people visit web pages that do not feature in the top ten results for the search query that they have entered.
Businesses and individuals that rely on websites for exposure or sales need to aim for the #1 spot on the search engine results for their keywords. In this article we will be taking a look at 5 methods that will help you to achieve top rankings on the search engines.
1. Original Content
One of the most important and effective search engine positioning tools is original, relevant and good quality content that is updated frequently. Search engine spiders love text and will rank sites with a lot of original and relevant content higher. Use your keywords effectively throughout your web page content and place links to the rest of your website on each page.
2. Using a Blog
Blogs are rated highly by search engines and also crawled more frequently. Incorporate a blog into your website and use the blog to post new and original content daily. Allow visitors to interact with you through blog comments. You can also use software to post your blog entries automatically to social media platforms like Facebook and Twitter. With Google ranking Twitter tweets and Bing ranking Facebook posts this can improve your search engine keyword rankings.
3. Keywords in Usernames and URLs
Always use your main keywords in the usernames that you generate on the various social media sites and in the URLs of your web pages. Look at using your keywords in the username you enter when commenting on blog posts. The more often you use your keywords, the easier it will be to rank high on the search engine results for them. Use your keywords in the anchor text of the links to your site that you build.
4. Link Building
Links to your website is seen as “votes” by the search engines. The importance or trust that is allocated to your site by the search engines is determined in a big way by the number of quality links to your website. People will link to good quality and original content thereby creating links to your site content. Remember that link building is a long term process and that you will need to continue building links in order to maintain your search engine rankings over time.
5. Use of Images and Video
Video and images are effective promotional tools and Google rates the use of both highly. Make use of YouTube to market videos promoting your website. Look at using images on your web pages to add value to your content and attract interest to your website.
There are numerous methods that can be used to improve your website search engine rankings. Some methods are unethical and should be avoided in order to prevent negative rakings. The 5 methods discussed above are effective and are accepted by the search engines. It is very important to have a website search engine positioning strategy that works hand-in-hand with your keyword optimization strategy.