It is really irritating when you spend a huge amount of your budget as advertising spend and results do not appear. Sometimes your ad campaign fails totally and sometimes you do not get advertisement style of your choice. These are real life corporate situations but in the Internet world the things are different. Pay per click advertising or PPC advertising is providing much flexibility to the advertisers.

Nowadays, Internet advertising agencies are providing a very interesting advertising tool by the name of pay per click advertising. The whole concept of this advertising tool is described by the name itself. Here, if you have advertised your product and services on a website then you don’t pay at the time of its display. You pay as any user clicks on that ad and that is why it is know as pay per click advertisement.

Also, there is no need of any minimum spending requirement. You can set a daily budget for each click on your ad. Thus, it is a very cost-effective advertisement tool. Many companies provide the services of PPC but the three largest network operators are Google AdWords, Yahoo! Search Marketing and Microsoft adCentre. This advertising is the fastest growing segment of online advertising and a Forbes Magazine report says that by the year 2008, companies will spend $8 Billion a year on PPC advertising.

Also, PPC is very popular these days that now every major search engine is into it like Google, Yahoo, Ask, 7Search, Miva, and MSN. This advertising solution is ruling these days. Just check any website and you will find a small space with sponsored links placed by many major search engines. This online advertising system is a win-win situation for the host, for the advertiser, and for the visitor also, as he/she can find some meaningful links.

Due to the popularity of PPC now situation is that many websites are opting for fee based or free pay per click advertising and the tool is developing day by day.

Author works for ePurple Media, an Internet marketing company that provides services like Search Engine Marketing, which includes SEO, Pay per click advertising, content development, web design, email marketing, etc.

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