What Is CPA Advertising?
PPC advertising can be extremely expensive for an online advertiser to use. There is, therefore, a significant risk for any advertiser considering using the PPC advertising model for promoting their business or products online. And, in contrast to the PPC advertising business model, which is predicated on driving high volumes of visitor traffic to an advertiser’s website, the still emerging CPA advertising business model operates on the basis that any website visitor must perform a required action before the website or blog publisher will get paid.
Thus, the first factor that should be noted about CPA advertising is that the risk is 100% borne by the website or blog publisher, and that there is accordingly no risk for the advertiser.
With the more common PPC advertising format, the advertiser will pay every time his ad is opened and viewed, but using CPA advertising means that it does not matter how many people click through from an advert to a website and then choose not to buy.
If a website visitor does not undertake the task that the advertiser has chosen to pay for, then the website owner who drove that visitor to the advertiser site does not get paid, pure and simple.
What does this mean for You?
As the person responsible for driving traffic to the offers you will also reap a high reward. Some of the CPA offers can pay up to $40 and more in some cases depending on the offer. This type of advertising and online marketing model has become one of the easiest methods to generate that magical $100.00 day that all new marketers aspire to achieve.