Jim Brown returns to Interfuse, Fusework Studios’ new series on Internet Marketing and Social Media, where he talks about how his company, Evereffect, migrated from “all things web” to focusing on Pay Per Click Advertising. A few questions that Jim answers in this segment are: “What exactly is Pay Per Click (PPC) and how does it work? How much does it cost? And what are some tips to PPC ad writing?” If you’re interested in learning more about PPC advertising, contact Jim Brown at Evereffect in Noblesville, Indiana (317.750.8881) or www.evereffect.com If you’re interested in Internet Marketing, Social Media, or your web presence as a whole, contact Bruce McClain at Fusework Studios in Indianapolis, Indiana (317.275.2775) or www.fuseworkstudios.com

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