3 Keyword Bidding Tips with Google AdWords with Kate Morris
Search expert Kate Morris provides 3 tips for bidding on keywords with Google AdWords. (1) Don’t try to be No. 1, get a lower position for higher conversions at lower cost. (2) Vertically align your paid ad to your organic listing for synergistic effect. (3) For local businesses use geotargeting and dayparting to lower bid costs.
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