Pay per click advertising and pay per click marketing is getting better for the marketer due to more meaningful players coming into the field. In the past it was Yahoo, Msn, and then Google became the new kid on the block. Marketers claimed that of the three players, none were very marketer friendly. Getting your ad campaign pulled without explanation is very frustrating, especially when no one will email you back.
I was rejected when I tried to setup my first Google PPC campaign, using my gmail.com address. Then after much investigation on my part, I realized that Google had frozen my Profile account and my Squidoo lens as well. The only reason given was they thought I was into something illegal. Since when is Network Marketing illegal? It took me six months to finally get a real person to take a look and release the sites for me. Even still I had to use my primary email address to set up my PPC campaign. So dealing with bot’s and canned email responses can start to wear you down after awhile.
Now comes Face Book with their Pay Per Click Advertising and for some reason not everyone is taking advantage of it, so the playing field is wide open. Maybe marketers aren’t totally convinced that Face Book is the real deal yet. With click throughs going for around Seventy Cents on Face Book, versus starting at three dollars on the major search engines, Face Book is a real bargain. I found some keywords on Google being bid up as high as ten to eleven dollars. Hardly a bargain there unless you are a Fortune 500 company.
If the small marketer is going to continue to Market online and financially survive doing it, you got to be flexible and take advantage of the new opportunities that pop up like Face Book Pay Per click Advertising. Big companies move a lot slower when it comes to making marketing decisions because of the stacks of red tape and the hoop’s that they must jump through to get approvals for the project. But once they do catch up, that’s when the cost get driven up so it pays for the small marketer to hurry along and get there first.