Today offline and online businesses are both looking for the best ways to advertise their products. Although there are many ways you can do this two continue to lead the way and they are pay per click advertising and article marketing.
In this article we’ll take a look at the pros and cons of both of these popular Internet marketing methods.
1. Pay per click advertising allows you to quickly get your Internet business online. For example Google is the largest search engine in the world.
If you do a Google search for a keyword phrase you’ll see sponsored links down the right-hand side and across the top of the page. These are companies who are participating in the Google Adwords pay per click campaign.
They are paying Google by the click to give them a good placement for targeted keyword phrases. By bidding on numerous keyword phrases an Internet business can get on page 1 of the largest search engine in the world very quickly.
The downside to pay per click advertising is it can be expensive if you do not know what you are doing. The key to making this form of marketing work for you is to monitor what the traffic you are purchasing is costing you in relation to the sales you’re getting from it.
Obviously you are in business to make a profit and you cannot afford to overbid on the price of individual keyword phrases. However once you get a campaign in place, that is profitable, it becomes a hands-off form of marketing your business online.
2. Article marketing is a form of advertising online where you promote your business through a resource box in articles written and submitted to article directories online. Blog marketing has become another form of article marketing where you promote your business through blog articles both in your own blog and through social directories.
The advantage to article marketing is there is very little cost associated with doing it. The biggest expense you will incur is writing and submitting the articles. If time is a factor you can outsource this to a ghost writer. You can also use a submission company to reach hundreds of article directories with one click.
The primary benefit to article marketing is the links you list in your resource box back to your business become archived online for future traffic. Over time this can lead to thousands of potential clicks on a daily basis that you do not pay for.
The time it takes time for it to pay you back is the main downside to article marketing. You have consistently work at it and view this as a long term investment into getting traffic back to your website.
The most successful Internet businesses today use a combination of article marketing and pay per click advertising to get quality traffic on a daily basis.