PPC advertising is known to be expensive. But what if there is a strategy that will lower the cost but remain effective? Would you be interested to try it?
You may have heard about the importance of keywords if you have been trying out before with pay per click advertising. A common advice given is to choose popular keywords. No doubt that will bring success to your PPC campaign, but this method is associated with the high cost and remains a major concern for many.
There is a better strategy and it involves using long tail keywords. Before looking at how they can make pay per click advertising affordable for you, it’s important to understand what they are.
In ppc campaigns, you associate your ads with a few of your chosen keywords. For example, if you own a nursery supply business, you may want to bid for a popular keyword such as “crib bedding.
Crib bedding is a very popular word and it’s no surprise that will cost a bit. Alternatively, you can choose a long tail keyword and bid for “crib sheets” instead. It can still give you good results even though it has much less competition.
As you probably guessed, the long tail keywords are cheaper. The low cost of long tail keywords is a strong reason why you want to consider this strategy. As a matter of fact, using these low competition keywords is also examine how effective is your ads.
Finding long tail keywords could be tough but there is an easier way. Personally, I will use some keyword suggestion tools to help me locate those related keywords.
At this point, if you are concerned about the negative effect that long tail keywords will have on your PPC ads, do not worry. It will not.
If you are unsure of whether to join a pay per click program, this will be an ideal way for you to try. If you get the results you expected, then you can go all for it.
Long tail keyword is one way to reduce the cost of pay per click advertising. Besides, most companies pay per click allows you to set a daily limit for your PPC campaign. This means you can stay within your daily budget while participating in a pay-per-click program.
Of course it is possible to reduce the cost by avoiding popular keywords, but still reap the benefits of pay per click advertising.