When you sign up for a pay per click ad service, you allow advertising networks to place their PPC ads on your website.  There are two ways pay per click ads utilize your website to get their message across.  Banners and pop-ups are the traditional method of pay per click advertising, while In Text ads are now taking the PPC world by storm.

The amount of cash your website brings in through PPC advertising is directly related to your cost per click.  Some advertisers are willing to pay a higher cost per click, which means you’ll get paid more for each person who clicks on the PPC ads on your website.  Another important factor is your click-through rate.  The click-through rate is the percentage of your website visitors who actually click on the PPC ads that appear there.

Traditionally, pay per click ads took the form of banners and pop-up ads.  Google changed the way PPC ads are run today through its AdSense service.  AdSense is Google’s pay per click advertising network, and it uses the traditional method of PPC advertising.  Today you’ll find many PPC ad networks that offer similar solutions to publishers who want to monetize their websites.

However, the new solution to obvious ads is In Text pay per click advertising.  In Text PPC ads like the ones Infolinks uses are inserted right into the copy on your website.  The ads appear as a double-underlined word in your website copy, usually one of your keywords.  In Text advertising networks use the keywords your website is targeting to match PPC ads with your content.  This ensures that people only see ads that are related to the content they sought out online.  This type of website user is much more open to advertisements because the things that are being advertised are in the realm of what they’re thinking about as they read.

The numbers have also shown that people are much more likely to click on In Text ads because they’ve trained themselves to filter out noisy banner ads and annoying pop-up ads.  In Text PPC ads are a form of permission marketing, which means you don’t require people to see ads if they visit your website. They only see the ads if they click on the In Text link.  Click-through rates on In Text pay per click ads are typically higher than the rates on traditional PPC ads.  This is because people are more open to an advertising message if they grant permission to the advertiser to tell them about their product.

Infolinks is an In Text advertising network that offers a smarter contextual advertising model for publishers worldwide.  With Infolinks, you get cutting edge technology that links your website with PPC ads.


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